ISDN’s Day of Reckoning is Coming…

BT ISDN Switch-off

Prepared for the big day?

Several years ago, BT announced it’s switching off ISDN in 2025 with the last customer orders in 2020. 

Judgement day is creeping closer. 

Despite rising rates of UC adoption, plenty of businesses still rely on ISDN technology, and even more so when backup lines are taken into consideration. How will BT’s decision affect your business? 

Well to start, BT isn’t leaving you high and dry.

The company has been gradually migrating voice traffic over to VoIP. They have been removing their dependence on costly copper lines and restrictive contracts. Are you avoiding switching to an alternative provider because the process is too time-consuming rather than your satisfaction with BT? 

Much like what’s happening with more accessible bank and utilities switching, businesses now have access to more straightforward IT procurement thanks to independent technology advisers (ITAs)

ITAs are independent technology sourcing experts. They are ready to identify your needs, search for the best solutions and source the right partnerships to meet your business objectives without any financial commitment from you.

ISDN’s impending retirement creates an ideal opportunity to assess your communications estate. Are you looking to invest in new cloud solutions, review ageing network protocols or consolidating disparate services from the likes of BT and other voice providers into one unified service?

Whatever your business driver, it’s imperative that your workforce has the best communications system possible

After all, team productivity directly affects market competitiveness. Productivity that’s influenced by how easy it is for people to sync up, make decisions and stay in touch wherever they are in the world.

Marketlinx recently delved into another communications dilemma facing CTOs (Zoom’s rapid rise). ISDN’s inevitable decline is another flashpoint for IT departments tasked with refreshing communications systems cost-effectively. 

These pinch points are only going to increase as more and more legacy technologies retire. 

However, remember, you don’t have to tackle them alone.

Zoom and the CTO dilemma

Zoom and the CTO Dilemma

Many organisations are faced with the question “to Zoom or not to Zoom?”. Are you ready for the answer?

Unified Communications

Zoom isn’t slowing down any time soon so is it time you took the solution seriously?

A soaring valuation. Healthy financial reserves. Much has been written about Zoom’s impact on the unified communications and collaboration market since debuting on the stock market last month.

Are you a fan of the solution? 

It appears many are. In a relatively short space of time, the company has spread rapidly across small and large companies due to its user experience, attractive price point and extensive integrations. 

Much of this growth has been user-led – a classic example of shadow IT – where people have taken matters into their own hands, choosing to use a solution that’s more intuitive than many legacy unified communications systems.  

It’s textbook disruption. 

What does this mean for IT departments and CTOs? 

Life is hard enough already when you’re tasked with investing in collaboration. A seemingly endless list of suppliers makes the technology sourcing process incredibly difficult.  

Even when you do battle through months of supplier evaluations and tenders, pick a flexible solution with the capabilities required, and carefully implement it across the business, end-users decide they’d rather use something like Zoom. 

Or, perhaps Zoom actually is for you?

Sometimes the best solutions come in unexpected packages. 

They may not be your shortlisted choice, but if people are willing to spend time sourcing a solution themselves and then drive adoption across the business off their own back, then it’s time to listen.

We understand this as an independent technology adviser and build this employee and cultural feedback into our process when sourcing you the best solutions for your business needs. 

And that’s the advantage of working with us – it’s no effort for you. We do all the legwork, filtering through hundreds of suppliers to identify the most effective choice for your objectives. 

Currently, many organisations are faced with the question – “to Zoom or not to Zoom?” and it’s difficult to answer, especially within the context of IT security policies and whether solutions are fit for purpose from this perspective, but we can help provide you with some clarity and help with your evaluation.

Gartner and KPMG: Refining research – Which CCaaS solution is right for your business?

Global tech innovation

A recent study conducted by KPMG reveals that the UK is the third most important market in the global tech innovation space, after the US and China. However, considering the current unpredictable economic and political context the country is facing, British companies need to up their game and become increasingly efficient, productive and competitive if they don’t want to be left behind. 

A promising area where British companies could gain a significant competitive edge is the contact centre as a service (CCaaS) sector. 

Understanding the complete picture

Gartner’s Magic Quadrant reports for North America and Western Europe place the UK as a mature market leader. Nonetheless, with Brexit looming, US companies are now becoming more aggressive in their quest for European market share and British companies’ risk being surpassed. 

Gartner’s Magic Quadrant

It’s no secret that US companies are not easy to beat – they have broad experience with handling vast geographies, disparate environments and large amounts of users – just what Europe needs in the current circumstances. 


With over 170 technology suppliers and a community of over 3,000 independent technology advisers on tap we have the knowledge and experience to deliver clarity. 

Our free advisory services help you pre-screen and verify the capabilities of technology suppliers, align them with your needs and present you with a no obligation list of options to choose from and directly contract with.