Switch off to switch on…

BT ISDN Switch off

We’ve already covered ISDN’s impending retirement, but if our blog left you feeling adrift as to what your next steps should be, never fear, our quick guide is here to help.

First, take stock of when your ISDN contract is actually due for renewal.

That should help frame yourtechnical, commercial and operational decision-making.

Whatever you do, avoid the temptation to renew.

2025 may sound far into the future, however the longer you have to migrate to the cloud, the smoother the transition will be.

Don’t be caught off guard and rush the process. After all, there are countless cloud services to choose from (one of the many reasons why we founded Marketlinx) so leave ample time to assess the options, build an effective project plan and manage the migration carefully.

Don’t forget to build any future requirements into the scope too – that saves substantial time, effort and money further down the line.

Talk to your users.What features do employees actually want and need from their telephony to do their jobs?

ISDN’s end-of-life is the ideal opportunity to align a core business communications service to end-user expectations, however sometimes IT is prone to operating in silos and doesn’t select the most appropriate solution. Canvas as much feedback as you can before you invest.

Finally, don’t overlook connectivity. Network reliability is crucial for a seamless cloud service and it’s important to assess network capacity and performance before putting that hard-earned budget into a new cloud service.   

And, if after all this advice you’re still unsure what your best route to the cloud should be, share the above information with us and we will get to work.

Have we reached peak cloud?

Potentially.

Adoption varies depending on who you ask.

451 Research’s prediction several years ago is still one of the most popular stats banded about – back then its analysts predicted that 90% of organisations would be using a cloud service by this year.

The jury’s still out, however from our experience this appears to be true. Show me a company without any cloud in their IT estate and I’ll buy you dinner…

So, if every business is using the cloud in some capacity and its benefits are proven commercially and operationally, why are we still talking about whether cloud is right for a business?

Has the cloud also become… dare we say it… boring?

Isn’t it simply another mundane way for businesses to deliver the outcomes needed to drive growth, outperform competitors, raise productivity and simplify operations?


Marketers have moved onto trendier terms (hello, AI!) and cloud is just a type of technology after all.

Should we ban “digital transformation,” “digital business” or “data-driven” while we’re at it as well? We don’t refer to “non-digital businesses” so why the reverse?

Well, the real reason cloud is still on the CIO agenda is because the more solutions you add to the mix, the more difficult it can be to get right. Scaling cloud is tough and the challenge intensifies with every new service you add.

We’re acutely aware of this. Simply selecting a cloud solution creates a massive headache for most companies and the people in charge of the procurement process, especially for companies that invested in cloud early on.

Nowadays you have to evaluate how X service plays with Y solution. And let’s not forget integration with solutions A, B and C. It’s a minefield.

Unfortunately, nothing in IT is easy anymore, which is why we exist as a business.

We unlock higher operating profitsfor our clients by identifying the right cloud solution for you, negotiating the most appropriate contract and relieving you of the burden of trawling through supplier after supplier in the hope that one ticks all of your boxes.

170. That’s how many suppliers we work through to source the best cloud option for your business, people, culture and budget.

It’s tough work but it’s why, even in the era of peak cloud, companies large and small turn to us to navigate the market with confidence and deliver the solutions they need for long-term business success.

Book a discovery call with us here if you want to hear how we can help.